As a charitable organisation with entrepreneurial spirit and a philosophy for integrated enterprise development, we have developed an innovative e-commerce business model to generate essential funds for the charity.
The Internet has revolutionised the way we communicate and is becoming a primary source for the way people now shop for products, offering speed and convenience. We have developed an e-commerce website selling a range of beautiful furniture, home furnishings and fashion accessories which we hope will compete with the best online retailers in the country. Our aim is to give people an alternative shopping experience where they can purchase desirable and competitively priced products, knowing that the entire profits will go to helping some of the poorest people in the world. We want people to shop with their conscience and believe they will.
The site is also designed to engage our customers and to keep them updated with our activities and the issues we are supporting. We also believe that there is much that can be done right here at home in the UK and have therefore, developed an area on the site where our customers can tell us about people they know that are in need of some basic assistance. We hope that this will give people a platform to share their experiences and highlight the needs of others.
The support that we are proposing could be in the form of small grants and services to help with fuel bills, additional in house therapies not covered by the health service, support for primary carers etc. The idea is to be able to give a little, but to as many people as possible; thereby benefiting the wider community as a whole.
In addition to providing great products to generate income, we will incorporate other internet marketing strategies to generate additional revenue such as: affiliate program marketing, supplier and donor sponsorships, advertising and co-branding.
Our commercial enterprise is called Pauper & Plush and the web address is www.pauperandplush.com. We intend to go live with the website by April 2010, but please feel free to have a look at our simulation front page. We look forward to providing our customers with a unique shopping experience and the knowledge that every pound they spend will have a direct impact on improving the lives of some of the poorest people on earth.
We wholeheartedly appreciate any donations you can give to further our objectives. The cost of making a change in the lives of people in poverty is less than you think.
If you believe in our philosophy of giving the very poor an opportunity to lift their lives out of a cycle of poverty, then please send your kind donations to:
Merchants against poverty and sickness
7/10 Chandos Street,